Telling The Stories (And Solutions) That Inspire Engagement
The reliability of products and services is the heart of any brand. How their value and benefits are expressed is critical to expanding a customer and audience base, staying steps ahead of competitors, and improving market position and brand awareness.
Using a methodical copywriting and tone of voice framework, I craft vivid content that makes a memorable first impression, crisply relates to customers’ problems and the solutions your brand provides, and keeps an audience’s attention (which Google now rewards websites for).
How Do I Do This?
• Brand/Product-Focused Education
• Customer Persona Identification
• Interview-Style Research
• Demand Development
• Customer-Focused Mindset
• Tactful Emotional Triggers
• Analytic-Based Testing & Evaluation
Speaking Your Language
Is your brand bold and authoritative? Holistic and wholesome? Fun and light-hearted? My process, my writing, adapts fluidly to your brand’s personality and the specific voice your customers and audience are drawn to.
It’s also my pleasure to help develop the tone, voice, and messaging style that fits seamlessly with what your brand and culture represents.
Fitting Your Heart For Your Sleeve
Talking about product and service quality is an essential component of a solid brand messaging equation. But of equal importance in today’s society is effectively relaying what your brand stands for and honors and the positive impact you wish to have on customers, your community, and the world.
With values-driven copy rooted in honesty and transparency you can better connect emotionally with consumers, build greater trust, and grow a more loyal customer base that will be inspired to share your story and become a part of your community.