SHIELD Hemp Extract

Company: PrimeMyBody
Product: SHIELD Hemp Extract
Role: Copywriter • Social Manager

While masks were worn globally and immune system support on virtually everyone’s mind during the COVID-19 pandemic, PrimeMyBody expanded its benefit-specific hemp extract line with SHIELD. SHIELD blends hemp-derived CBG with 18 immune-supportive botanicals that have been used in cultures throughout the world to fortify immune system strength and responsiveness.

I wrote copy for SHIELD launch teasers, a product webpage, social campaigns, and brand partner marketing assets. I also developed copy for an adventurous SHIELD full-page print ad published in CBS’ Survivor Collector’s Edition magazine.

SHIELD Webpage (click photo to view webpage)