Intel® Drone Racing

Agency: Quango (Portland, Oregon)
Client: Intel® Corporation
Role: Copywriter

Intel® Drone Racing was a game-based B2B campaign used to train resellers and Intel® Technology Partners, their clients and prospects about the benefits of the then latest Intel® Xeon® Scalable Platform. Weekly prizes and a grand prize incentivized participation with product-based education built into each stage of the racing format.

In a copywriter role I drafted emails for select stages of the Intel® Drone Racing competition and provided copy for banner ads, posters, and promos. Using the Intel® brand tone of voice as a guide, I also created content for the Intel® Xeon® Scalable Platform training knowledge center that was built into the campaign.

Essentially, the Xeon® Scalable Platform is a family of processors built for enterprise level workstations and servers. Each processor is optimized to improve power and performance for a range of workloads from edge and cloud computing to AI and in-memory analytics.

Intel® Drone Racing Knowledge Center
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Intel® Drone Racing Emails
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